By the middle of the 20th century, the epicenter of American theater, the Broadway theater district in New York, was getting to be a pretty staid and commercial place. There was a lot of money to be made from prestige plays and dancing revues, and the was no room in the relatively few theaters for edgy, non-commercial work. Enter Off Broadway.
Crash Course Theater and Drama - Season 1 Episode 47 : The Birth of Off Broadway
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